The Solution

Formotiv is used by leading financial services, insurance, and service providers to measure user risk and engagement in real-time. Formotiv integrates with your existing technology, requires no PII, and is transparent to the end-user.

Fraud costs businesses billions of dollars per year. Formotiv’s technology helps predict malicious or high-risk users in real-time allowing customers to further qualify users or reject them all together. Formotiv’s unique approach and patent pending technology allows for risk detection to happen right inside your web form as users are filling out their application. Customers use our predictive risk detection solution in both direct-to-consumer and employee channels.

While learning where users abandon is important, Formotiv’s dataset measures user intent in real-time. This allows our customers to predict when users are confused or likely to abandon and adjust their customer experience accordingly at the individual user level to help convert more prospects.

All customers are not all the same. Some breeze through your application with no trouble at all. Others get stuck. Being able to capture and measure individual behavioral signals means that your customer experience doesn’t have to be one-size-fits-all. Our solution will distinguish those users that experience pain or signs of abandonment and offer contextual help to pull them through the process – all while not getting in the way of those displaying healthy behaviors.

Understanding how users behave on your website is critical to your digital strategy. Formotiv helps you understand application bottlenecks, areas for improvement, and real-time measurement of changes over time. By collecting thousands of user data points, our application health solution provides the objective insight needed to reduce form friction and increase conversion.

Formotiv’s patent-pending technology leverages artificial intelligence to make recommendations on how your application should change to improve conversion rates and further qualify your prospects if there are behavioral signs of risk.

User behavior changes. Using machine learning, Formotiv's solution normalizes and models user behavior over time. Our AI-powered recommendation engine offers objective CX recommendations to ensure high-quality conversions, every time.


How Can Formotiv Help You?

We Can Help you better understand your customers

Contact our team to discuss how Formotiv’s AI platform can help your business better manage digital risk and improve customer experience.

about Formotiv

Ho Chi Minh City
Formotiv provides an end-to-end platform for reducing online risk and improving customer experience.

Our solutions help predict user intent allowing our customers to predict and understand the difference between positive and negative outcomes. This allows businesses to unlock the power of artificial intelligence and machine learning to build digital strategy and safely grow revenue through online channels.


Formotiv was founded in Philadelphia in 2016 and currently has offices in Philadelphia and Ho Chi Minh City.

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